Culture Fit or Culture Add?
Beyond the translation—the importance of careful assessment localization in selecting the best and most diverse, multi-cultural candidates.
The old adage is no doubt true: Birds of a feather do in fact flock together. But when it comes to recruitment, is this a good thing?
By focusing efforts on culture fit, we run the risk of valuing like-mindedness over diversity, and thereby potentially miss out on the disruptive power of innovation and creativity. The new shift to “culture add” involves sourcing candidates from more multi-cultural, diverse talent pools and while this makes business sense, it places additional pressures on talent acquisition leaders. Not only do recruitment teams need tools that reliably measure job fit—now, more than ever, they also need to account for cultural diversity to guarantee fairness in selection as well as a good candidate experience.
The importance of ensuring candidates of all cultures have the same understanding of questions and scenarios they are posed as part of the selection process is critical. However, even though English is considered the lingua franca of the business world, only 5.5% of the population of the English-speaking world is actually comprised of native English speakers; most people know English as their second or third language, likely leading to differences in their understanding of linguistic and cultural nuances as well as speed of reading and comprehension.
This raises some important questions to consider when choosing your assessment partner as part of a multi-cultural recruitment strategy:
- Can my candidates choose their assessment language to help ensure equality of opportunity and allow them to put their best foot forward as part of a great candidate experience – especially with timed tests?
- Where those different language versions exist, how can I be sure that the versions are equivalent?
- Does language equivalence cover cultural adaptation as well as translation?
It’s not just about high-quality translation, but about “localization”. A thorough localization process avoids culture-sensitive topics such as religion and gender differences, ambiguous words such as “politics” or “ethics” that have different connotations in different languages, and metaphors and figures of speech such as “it’s a nightmare to park” or arguing about something “till the cows come home”. Instead what’s important is a systematic multi-staged translation and cultural adaptation approach involving test developers, translators and internal language speakers or end users, in addition to statistical confirmation of question equivalence.
When traveling, we have all seen and been amused by funny phrases clumsily translated. But measuring candidates fairly, in an equivalent and culturally relevant way is not a joking matter. Plus, providing job applicants with the opportunity to be assessed in their native language can have a very positive impact on their perception of the hiring process, organization and brand.
So in our increasingly globalized business world, you must consider carefully which assessment partners can truly think and act globally – with demonstrated experience of successfully localizing tests and helping organizations select quality, global talent. After all, culture add makes business sense as organizations seek to encourage diverse and innovative approaches and thinking in an increasingly globalized world. But to see that culture add flourish in your organization, you must first ensure the recruitment process treats those myriad cultures equally.
Author: Samantha Lonigro